Media Markt Increases Average Order Size and Sales with 1WorldSync’s Product Bundling Solution
Europe’s largest electronic retailer increases sales by 132M€ in 2021 alone with Swogo, a 1WorldSync company
Media Markt Increases Average Order Size and Sales with 1WorldSync’s Product Bundling Solution.
Europe’s largest electronic retailer increases sales by 132M€ in 2021 alone with Swogo, a 1WorldSync company
Results Worth Measuring
Countries
Year partnership
Generated
Challenge
Inaccurate product bundling and missed opportunities for increased basket size.
“Before 1WorldSync, we tried everything. Data-driven recommendation engines showed irrelevant recommendations and even worse, suggested incompatible items that would cause our customers frustration, returning products and hurting our bottom line.”
Solution
Media Markt leverages 1WorldSync’s product bundling solution, Swogo, to increase their online profitability by selling more high-margin accessories and services with automated cross-sell bundle technology.
1WorldSync is revolutionizing cross-sell for leading retailers around the world – creating the perfect match by combining an understanding of product range alongside customer behavior – whilst taking into account product availability. This unique technology leads the product bundling industry by ensuring each recommendation is compatible and relevant to the existing products in a customer’s cart. 1WorldSync’s product bundling solution increases cart size and decreases returns, benefitting the bottom line.
Results
In 2021, Swogo’s bundles generated more than 132M € for MediaMarkt
Swogo was responsible for
- 4.5% of MediaMarkt Switzerland’s gross revenue in 2022 Q2
- 7.5% of MediaMarkt Canarias’ gross revenue in 2022 Q2
- 3.5% of MediaMarkt Germany’s gross revenue in 2022 Q2
- 4.2% of MediaMarkt Netherlands’ gross revenue in 2022 Q2
Swogo generated
- A 3.2% AOS (average order size, Units per Transaction) and a 2.1% AOV (Average Order Value) uplift for MediaMarkt Belgium
Our customers have come to expect expert service and advice from our sales assistants in store. 1WorldSync’s Swogo solution has taken that experience online. They are the only recommendation engine that focuses on understanding each of our products before using customer behavior. This means that we no longer have incompatible recommendations. Using their product graph technology, we’ve been able to guarantee compatible and highly relevant cross recommendations that drive millions in sales. This partnership is a fundamental part of us driving profitable e-commerce. 1WorldSync has been a game changer for us.”
In terms of revenue, sales area and headcount, the MediaMarktSaturn Retail Group is Europe’s leading consumer electronics retailer and provider of related services. MediaMarktSaturn Retail Group’s integrated online and fixed-location offerings reach millions of customers every day. The company includes the brands MediaMarkt and Saturn, which comprehensively network their more than 1,000 fixed-location stores with online sales platforms.
Company
Media Markt is Europe’s leading consumer electronics retailer and provider of related services
Headquarters
Ingolstadt, Germany
Industry
Retail, Electronics
Summary
- Media Markt leverages 1WorldSync’s product bundling services to increase AOV
- The 8-year partnership across 13 countries has led to 132M€ generated